As client wanted the new website to feel more innovative and visually engaging, I explored a visual direction that moved away from the typical clinical and information-heavy style of medical websites. Strong typography, large-scale imagery and bold compositions were used to create a more confident and contemporary visual identity.

To create a more distinctive experience, I introduced horizontal scrolling as the core interaction model of the website. While scrolling, the page will move horizontally through the company's story and product portfolio. This allowed the layout to become more expressive, giving products more visual impact while creating a stronger sense of progression and discovery.

I brought the concept from visual design to a live website through Webflow, implementing the layouts, horizontal scrolling, responsive behavior, interactions, and animations directly during development.

Working across both design and implementation allowed me to experiment with the experience in the browser and continuously refine the interactions, ensuring the final website stayed true to the original creative direction across different screen sizes